My letter to Torrid

So I finally decided to write torrid after years of being their faithful customer,and watching their slow decline. Our relationship has soured. I wrote them in hopes like any relationship we could communicate and work through our issues. With a little luck we can come out of this in a better place, and once again have a dirty love affair.

Dear torrid,
As a long time customer (since store #3 in san diego opened; till you opened stores near me. yeah I used to fly down to just shop at your store) I am really disappointed in what has been happening to your clothes over the last 6 years. Specifically the quality of the garments has really dropped significantly, as have your range of styles.


I get that you have revamped your overall look and feel. Back when this change initially took place I was hopeful that you would still do right by your original customer base, that there would be a nice cross section of styles. Sadly this has been less and less the case over the years.
You have all but fazed out the goth, punk, club, and alternative wear you once carried as staples in your stores.
I know I loved having the option of buying the different styles, and still covet my vintage black label torrid clothing.
So do many girls who shopped with you before (you can see this by after market purchase price on ebay).
Admittedly, I was also happy as I've grown older to have more business appropriate clothing as well. However I miss the other things you once had.
The fact that the clothing back then was well made and had decent prices was also a great benefit; and made me a dedicated shopper at your store.


I'm going to take this opportunity to expand further on your clothing and its current quality, or lack of. I have mentioned that I still own black label torrid clothing, as well as clothing from brands you don't carry anymore. All of these pieces have stood up well to the tests of normal wear. I sadly can not say the same for clothing that has been coming out of your store in recent years. Both bad material choices mixed with bad craftsmanship have taken its toll on my confidence in your clothing.
When I pay $40 for a simple top and it can't survive a trip though the washing machine (taking the care label instructions in to the equation) we have a serious problem. Same goes for $10 underpants, and $50+ pants.
Please ask whoever you have doing our purchasing you consider the quality of the clothes they are buying. I like many other of the people who shop with you can't afford to buy clothes that don't last, and that we can't replace. 


I wont even go into the lack of basic structure in your clothing.. I will say however it is disappointing. I don't like looking like a shapeless cloth blob. Nor do I like having to tailor clothing that I spend a lot of money on.


I am pleased as punch you have started to carry the more retro looks in clothing! And thank you for working with lucky 13 apparel as well as lip service again!


You are at the forefront of the plus size fashion industry, yet you are pidgin holing the people who want to be fashionable, with such limited choices.
I truly hope that you have a plan to remedy some of the things that have been effecting your stores for a while now.
And I really hope we (as in me your customer, and you the people behind the clothing I cover my self in) can have a chat about what is going on. I really was and still am passionate about your store and its clothing. Again I have been shopping with you for almost 10 years now, I remember what made your store great.
I want you to continue being one of the places I shop for all sorts of clothing.


Thank you for taking the time to read my letter. And I look forward to hearing back from you.


sincerely,
Raven Eagan

Let's hope I hear something good. I'll keep you all informed!
And if there is something I forgot to say, or something you want to point out, please let me or them know!

Kisses,
Raven